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Cohort Best Practices + Use Cases

Ideas on how you can leverage Cohorts for your team

Brittney Moseley avatar
Written by Brittney Moseley
Updated this week

*Please note that Cohorts is currently in beta and only compatible with Competitions and Dashboards

Use Case 1: Track New Hire Ramp-Up Progress

What: Create a cohort called “New Starters Q4” and group all newly hired reps across different teams or offices.

Why: Get a clean view of how quickly new hires are ramping up — without needing a dedicated “New Hire Team.”

How: Use the cohort as a filter in dashboards to monitor early performance metrics like calls, meetings, or achievements unlocked. Run competitions just for this group to keep onboarding engaging.


Use Case 2: Compare Role Performance Across Teams

What: Build cohorts like “Account Executives,” “BDRs,” or “CSMs” that cut across departments or geographies.

Why: Many organizations want to compare role performance globally — Cohorts make it simple without restructuring teams.

How: Use cohorts as filters in dashboards or competitions to benchmark average performance by role and identify where coaching or support is needed.


Use Case 3: Run Cross-Departmental Competitions

What: Create a “Q4 Pipeline Push” cohort that includes sellers, SDRs, and marketing reps working toward a shared lead goal.

Why: Not every competition fits neatly within team boundaries — Cohorts let you rally multiple groups around one target.

How: Filter a competition by the “Q4 Pipeline Push” cohort so everyone contributing to that shared objective competes and celebrates together.


Use Case 4: Identify and Support All Performance Types

What: Group reps with similar performance types in larger groups

Why: This lets managers tailor competitions or performance tracking for like performers — often the biggest opportunity for growth.

How: Use the cohort as a dashboard filter to track improvements or launch Missions and Competitions focused on small, confidence-building wins.


Use Case 5: Monitor Training or Program Participation

What: Create cohorts tied to internal programs like “Sales Academy,” “Leadership Track,” or “Product Training.”

Why: Track how participants apply new skills in real time and whether training correlates with performance improvements.

How: Filter dashboards by program cohort to measure outcomes or create “training completion” competitions for motivation.


Use Case 6: Evaluate Regional or Market Performance

What: Build cohorts such as “US East,” “Nordics,” or “APAC” that group users across departments by geography.

Why: Many companies organize reporting around markets rather than internal teams — Cohorts let you see trends regionally without changing org structure.

How: Filter leaderboards and dashboards by regional cohort for fast, flexible insight into performance patterns.

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